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Videos
Online qual trending during COVID-19
Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...
Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Christa Arite, Fiona Fu
Company: GMO Research Inc.
April 30, 2020
Videos
Online qual trending during COVID-19
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...
Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Chee Meng Liong
Company: GMO Research Inc.
April 16, 2020
Videos
The shoe mystery
Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.
Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
Videos
What you see (is NOT) what you get
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
Videos
Is it possible to predict human decision-making?
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
Videos
Reading the tea leaves
Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.
Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
Videos
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Videos
